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Having trouble finding a gift for the Ruka enthusiasts in your life? This is perfect especially if you’re unsure of textures, lengths and styles. You definitely can’t go wrong with giving your loved one a chance to choose what hair makes them feel gorgeous, confident, and most like themselves.
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This is how it works.
Hair Type
Level
We hated all the numbers and letters in the ‘curl type’ system. So we scrapped it.
Hair Type: Our intuitive texture guide is based on the words you already use today to describe your hair - kinky, coily, curly and stretched.
Level: Within each of these texture groups, we’ve defined a gradient from loose to tight. For example, Curly 1 = a loose curl texture, Curly 3 = a tight curl texture, Curly 2 = somewhere in between. You’ll see these textures as symbols across our website to help as a reference as you shop.
Read more about the guide from our Specialist team here.
- Choosing a selection results in a full page refresh.