103% - OVERFUNDING

Progress

103% - OVERFUNDING

The Ruka Cocreator Fund

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Ruka is on a mission to create the definitive hair brand for black women globally, by building an ecosystem of hair solutions which are ethical, sustainable and award winning. We started with real hair extensions and are now raising to fuel growth, reach and seek to add game-changing synthetic hair to our portfolio.

281
Investors
£ 543000
Pledged
30
Days left
£726,997 - OVERFUNDING - 103%

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Have a voice in our future

We launched to challenge an industry that has relegated this consumer group to a ‘back-alley’ consumer experience, low quality product and unsafe standards. We set out to revolutionise the industry for people with afro and curly hair, by building a safe ecosystem of hair solutions which truly work.

Over 65% of the world’s consumer population has textured hair, women with textured hair spend 78% more on hair products than women with straight hair and Black women in particular spend 13x more on hair extensions. Yet, a combination of poor education and harmful chemicals within textured hair care and extension products contributes to almost 1 out of every 3 African women globally facing a hair loss problem.