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Introducing the latest additions from the Ruka Wet Products innovation lab: a freshly sourced batch of hair care essentials for hair that needs better-than-basic.
Developed to streamline the (often elaborate) steps of those blessed with curls, ringlets or coils, this four piece set features vegan, cruelty-free and nature-fuelled formulas that celebrate native African oils and extracts, with a strong focus on functionality.
Hair Type
Level
We hated all the numbers and letters in the ‘curl type’ system. So we scrapped it.
Hair Type: Our intuitive texture guide is based on the words you already use today to describe your hair - kinky, coily, curly and stretched.
Level: Within each of these texture groups, we’ve defined a gradient from loose to tight. For example, Curly 1 = a loose curl texture, Curly 3 = a tight curl texture, Curly 2 = somewhere in between. You’ll see these textures as symbols across our website to help as a reference as you shop.
Read more about the guide from our Specialist team here.
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